This article originally appeared here.
Halloween. It’s a time of year when the air gets crisper, the days get shorter, and for many young Americans the excitement grows in anticipation of the darkest, spookiest holiday of the year. Retailers also rejoice as they warm up their cash registers to receive an average of $41.77 per household in decorations, costumes, candy, and greeting cards. Halloween will bring in approximately $3.3 billion this year.
It’s a good bet retailers won’t entertain high expectations of getting $41.77 per household from the Christian market. Many Christians refuse to participate in Halloween. Some are wary of its pagan origins; others of its dark, ghoulish imagery; still others are concerned for the safety of their children. But other Christians choose to partake of the festivities, whether participating in school activities, neighborhood trick-or-treating, or a Halloween alternative at their church. Continue reading